Divi By Elegant Themes – 2020 Review

by | Jul 31, 2020

Affiliate Disclosure: Some of the links in this post are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. Any and all affiliate products I review are products I have used for myself and/or for my web clients.

This post is going to be an in-depth walkthrough of Divi by Elegant Themes as well as some of the key perks you get by paying for the theme license. Having worked with many themes over the past several years, Divi continues to be my favorite theme for WordPress websites – you can build websites for tons of different types of businesses, and the customization capabilities allow every website to be the way you want.

Why Should You Choose Divi?

If active sites were votes for popularity, Divi would currently win the popular vote – it consistently remains among the most popular WordPress themes online. My guess is one major contributor to this popularity is their consistent focus on making a better product for their customers.

According to BuiltWith.com, Divi comprises the highest percentage of all themes in terms of usage distribution with over 1.5 million websites currently live on the internet. Divi also boasts over 700,000 customers – this number is important because highly utilized themes will get more attention than small one-off custom themes. The more money coming into a company, the more likely you will receive continuous product development (also the more likely they are to remain in business, which means you can keep using this theme safely and securely for a good, long time).

The comprehensive list of modules, templates, and additional features make the theme easy to use for someone with little to no web experience (with the proper tutorials *cough*take my course*cough*) but also becomes even more useful as you gain more skills as a website builder.

While Divi boasts an impressive repository of free templates, you also don’t need to worry that every website will end up looking the same. Your results are only limited by your imagination – you can create an amazing, one of a kind looking website with this theme.

If you are still reading and haven’t whether or not Divi is the right theme for you – don’t worry, we are going to take a deep dive into this theme so you can decide for yourself if this is a fit for your needs.

What’s in the Divi Builder and Theme?

The Modules

There are so many specially created functional blocks known as “modules” within the theme – all of which help you create a custom website that looks slick and is easy to make without the need for any custom codes or scripts.

There are 9 fullwidth modules and 37 standard width modules by default, but Divi also has a developer API and a marketplace that showcases outside developer modules. I use one on this site called Divi Carousel, and it is built right into the theme, which is really nice because it is tailored for the theme and not a one-size-fits-all solution.

Fullwidth Section Modules

  • Fullwidth Code: This is a great section for adding on-page code. If you have a custom-coded visual creation, you can implement your code here to look great in full-width format for all the world to see. In terms of use for beginners, you would probably only use this section if you were pasting a script or running some very specific styles, but if you are more advanced, this section has limitless potential.
  • Fullwidth Header: The fullwidth header section is a great way to start a page. Back in the days where it looked cool to have a giant above the fold image or video, I would have recommended putting a big full-screen piece of media behind your title and add a down arrow to allow people to click to scroll to the next section of content. Today, I would recommend making full use of the title, subtitle, and both buttons to ensure you have a good set of calls to action for your site visitors. If you want to get really spiffy, you can even make a pop-up contact form when users click to contact (using some step by step instructions from the good folks at elegant themes). Fullwidth headers are ideal for home pages and landing pages at the top of your pages, but you can also use these sections to break up a page in the middle.
  • Fullwidth Image: This would be pretty much exactly what you think – a fullwidth image. Given that you can set images as your background and put your image on your website in many different ways, I wouldn’t think this is an often-used module, but it exists for a good reason. If you are someone showcasing some visually appealing work, for instance, this might be the right way to display your craft.
  • Fullwidth Map: If you have a Google Maps API key implemented on your site, this mapping functionality allows you to show a location or group of locations on a full-width map. If you have a few locations where your business operates, this module is a very familiar and visually appealing way for you to show customers where the nearest location can be found. You can enable and disable zoom and drag functionality as well, giving you a little bit of control over how users engage with this content.
  • Fullwidth Menu: This module is especially useful. The fullwidth menu allows you to implement a menu that you have created within Appearance >> Menus at full width, thus creating a very similar look to your standard top menu, but with far more control than you would have otherwise. If you choose to use this kind of menu, you could save it as a global element – meaning when you make changes to any instance of this module, the changes will occur in every instance of the global element – and use this instead of the standard menu altogether. People with large websites full of deep content find a great use for this in creating both primary and secondary menus – you can even set this menu as static, sticky (top or bottom), and even change the logo. If you have an e-commerce store, for instance, this menu could be used to give a brand its own navigation menu within your larger website.
  • Fullwidth Portfolio: Let’s say you are a designer, artist, architect, or any other person who may have a reason to showcase a case study. Your projects section is an important tool that allows you to talk about your work in a way that is well organized, easy to sort, and (if you have some good looking media content) more visually appealing than a standard post format allows. When I work with clients who want to show off their work, I find this very helpful. With a little customization, you could use this to make a photo-rich restaurant menu for instance. With each of these description sections I am trying to give some use case examples, but since you are likely to have your own ideas, I hope this is giving you some good starting points for you to dream big.
  • Fullwidth Post Slider: If you run a blog and want to showcase certain content – perhaps your latest and greatest articles or your premier posts, this is a great way to put your articles on display, one at a time, in a slider format. Personally I avoid sliders because I have found that 1. Google seems to dislike hidden content (meaning the slides that are not showing when one is active) and you might not get points for all the content and links you have on a page and 2. when thinking about the visitor, I am not willing to risk the randomness of a slider controlling what my visitor may or may not see. Nonetheless, people love sliders with nice smooth animations and controls, so Divi makes sure you have the opportunity to use it, so if this is your cup of tea, here it is!
  • Fullwidth Post Title: A fullwidth post header allows you to display the title, meta, author, date, comment count, and featured image (above the title, below the title, or in the background) in a full-width format. I use the standard post title module often, and these are only differentiated by the full vs standard width sizing. This is a great way to apply global styles to varying elements. If you want to consistently display blog post titles, you can set presets to ensure all of your post titles look the same, and when you make changes to your preset settings, all of your post titles will change in a way that keeps the look consistent.
  • Fullwidth Slider: This module functions like the fullwidth post slider except each slide will be a custom created slide of your choosing. You could showcase different functions of your business, link to different pages, or even have a couple of different calls to action. Just like the post slider, my concern is still that sliders, accordions, toggles, or any other element that hides content could negatively impact your SEO and also unintentionally hide content from your users (causing them to miss out on all your great content).

Standard Width Section Modules

  • Accordion: Accordions allow you to create a series of opening and closing content areas. By default, the first area will be opened, but if you click any of the closed areas, the module will open, and the previously opened module will close. This module is primarily used when you want to minimize vertical real estate while still showing certain elements of text enclosed in a toggle-style module. If you are reading without skipping here, you already know the caveats of hiding content and impact on your visitors + SEO. There are many other modules to use instead – and you should also consider using sticky menus or anchor links if you want to give your visitors faster mobility.
Check Out

This cool accordion feature!

This Cool

Accordion Feature!

Accordion Feature!

You get the point.

  • Audio: This module allows you to upload audio content in a visually appealing way. Some of my clients have used this to re-post podcast audio, archive radio episodes, and of course host new audio altogether. You can place an image, add a title, some track information, and a module link (perhaps to a download area or to the location of the original audio).

Divi Audio

by James DeLapa | Examples of Divi Modules

  • Bar Counters: Bar counters are a visually appealing way to display numbers and data. You can add multiple counters to each area, and the bars will display a horizontal bar, filled in like a percentage. If you choose to add multiple bars, be sure to make sure the numbers are all related to one another and you keep the numbers relative to each other (so the data doesn’t end up looking skewed). Examples of this module’s use include customer satisfaction (percent), percent of the daily nutritional value of food, relative comparisons of output (one competitor to another), before and after number comparative displays, and more.
  • Something Cool 50% 50%
  • Something Creative 75% 75%
  • Example Content 100% 100%
  • Blog: This module gives you the ability to display a visually appealing series of your blog articles. You could use this to display all of your posts on your blog page as tiles, you could make a sidebar with related blog articles, you could filter the module to only display articles of a certain category, and you can even offset articles to use several styles of blog module to create a varied and stylish article display. I personally like to display one featured post with the featured image, followed by four to five of the next most important articles in a list style without the featured image displayed. You can direct traffic quite effectively with this varied approach (image below).
  • Blurb: Blurbs are commonly used for author cards, feature lists, testimonials, and more. Blurbs allow the user to add an image or icon to the top or left of your text area. This is something you will find all over my pages for various purposes. When you get acquainted with Divi, this will likely be one of your favorite modules to use.

Check Out This Blurb!

Blurbs are pretty easy to use, and they are also pretty versatile. If you think you are ready to use Divi, I conveniently linked this blurb to the Elegant Themes website 🙂

  • Button: Buttons could be links, calls to action, or anything else you want to highlight. This module allows you to create custom buttons styles without the need for CSS. This is among my favorite modules because you can set preset button styles and A/B test conversions to help enhance your click-through and conversion rates site-wide, all within Divi. Thanks to presets, you can apply changes once and see them made across all buttons that are made using this default.
  • Call to Action: Want people to make a purchase? Want your visitors to book an appointment? This module gives you the tools to make a call to action along with a custom button all in one module. This is worth using, especially if you are A/B testing your call to action verbiage.
  • Circle Counter: You can use a circle counter to visually display single percentages or numbers with an animated circle surrounding the number. Long stretches of similar-looking content can be hard on the eyes – breaking your content up with well-placed images and animated numbers can be powerful in maintaining user engagement.
  • Code: This section is just like the fullwidth code section, but standard width. Use this content area to insert custom code, implement a script, or even add some page-specific CSS.
  • Comments: When you create pages and posts and would like to encourage a conversation, you want to ensure your comments section looks good. The comments module allows you to customize your fields, focus fields, buttons, and conversation displays (including images). This allows you to customize the comment area in your blog posts without the need for custom CSS.
  • Contact Form: If you choose not to work with a contact form like Ninja Forms or Gravity Forms (Ninja Forms has a free version, but both are great premium contact form options), Divi has you covered. The functionality of most external contact forms is slightly advantageous (especially if you want to have a completed form database), but you can get most of the important stuff right out of the box with the Divi contact form, including a captcha.
  • Countdown Timer: Countdown timers are fun! If you are looking to build hype around a product launch, a new post, or even a sale; use a countdown timer to give your audience some suspense. You could even add an email optin module to make sure people are notified when the clock hits zero to gather newly interested visitors. This module has some great uses for most website creators. One other great way to use a countdown timer is to include it when a sale or offer ends – you will create scarcity and give people the feeling that their best opportunity isn’t going to last forever.
  • Divider: When you want to break up a page or add space between content without creating large gaps of nothing – you can use a divider. A well-placed custom divider can give your page some extra vertical length. This one is pretty self-explanatory so I am going to cut the usage examples from this module.
  • Email Optin: Email optins are a must-have for most site creators. Divi makes linking your email marketing provider super easy with this module. You can even assign specific groupings and lists to your email optin calls to action to better sort out your subscribers. When you gather more email subscribers, you will have a direct line to viable customers. If you know about how expensive paid search and SEO can be, this is a great way to retain the ear of your interested consumer base to lower your cost per acquisition.
  • Filterable Portfolio: Just like the fullwidth portfolio, a filterable portfolio of any kind is a great way to showcase case studies and visual content in a way that is easy for a site visitor to filter through to find what they are looking for. You can also select specific categories (just like you could with the blog) to customize the way you want your portfolio to be displayed. This becomes more powerful in the standard section since you can add modules to various columns and customize each individual module.
  • Gallery: Image galleries are great for image showcases, products, photo collections, and more. Bloggers, doctors, architects, e-commerce clients, and many others have used this in ways that help boost engagement and conversion on site. You can have vertical and horizontal galleries, and the thumbnails will be generated to allow users to see the full image upon click. You can customize the visuals of both the tile and the lightbox images.
  • Images: While even the most basic site builder allows you to insert images, the CSS free customizability of this module gives you a lot of opportunities to make superior visuals to the standard images inserted with standard site builders. I also like how you can turn the images on and off by device type (this is a feature you can utilize for all modules, rows, and sections by the way), and optimize your display for mobile, tablet, and desktop respectively.
  • Login: If you are creating a membership website that requires a login, this module allows you to create a custom login style that can be much more visually appealing than a standard user login page.
  • Map: Just like the fullwidth map, you can plug in Google API credentials to create a pin or system of pins to elegantly
  • Menu: The menu module allows you to insert a menu into the page. While this is a great way to create custom menus and sub-menus, it also behaves like standard menus in that mobile and tablet versions will be turned into the “hamburger” style compact menu format. This isn’t a negative, but rather something that is good to know.
  • Number Counter: This is yet another visually engaging tool to display numbers and percentages. I like that Divi took the time to make a few variations of this visual element. There are a variety of uses for this number counter, but if it was the only module, the visual appeal could become monotonous. Breaking up pages with different ways to display information is crucial on any website, so it is really nice that Divi gives us some opportunities to break up the page with more than images and background color changes.
  • Person: The person module is similar to a blurb, but optimized to display people along with some social links. Showcasing a team of professionals can be uniformly and artfully created using this tool. You can customize the person’s image size and shape, enter their title and description, and even link the entire module to more information. If you want to showcase an author on a blog, this module is the perfect fit for the job.
  • Portfolio: The portfolio module allows you to create a filterable portfolio within the standard and specialty sections of the elegant themes builder. Similar to the blog module, you can use the functionality of the module to display the information in a way that works better for you or your visitors. A good example of this module’s utility is when you have several project categories and want to simply display a limited number of projects. You can limit these projects by the total number of projects or by choosing specific categories.
  • Post Navigation: Post navigation is a simple module that allows users to navigate to the next or previous post. You can elect to have this navigation move back and forth between posts of the same category or all posts. When you are creating lower value blog posts (where you want people to keep reading), this module is a must-have at the bottom of each article.
  • Post Slider: A post slider module allows you to showcase several posts in a slider style format. The best utility for this would be in a sidebar-style area that keeps the size of each feature small, and you would probably want to limit the slider to 2-3 slides max so users end up on the pages you want them to go to. There are alternate methods I would recommend before using this module, but the slider is available.
  • Post Title: The post title module gives you the ability to customize your posts uniformly in the title area. You can choose what data to display and not display, and if you save this module as “global” you can set all post titles across your website to look and feel the same. As a standalone, this module is still very useful in styling the top of your blog posts.
  • Pricing Tables: Whether your website is an e-commerce site, a site advertising an app, or an app that offers a variety of services, this pricing module is fantastic. You can use this module to display what each pricing level offers and does not offer by using + and – symbols. You can even elect to create a “featured” pricing column to showcase the best pricing option. Every font, section, included, excluded, and button area has a panel that allows you to customize colors, fonts, backgrounds, shading, etc. While I don’t personally use this module with clients as much as I wish I could, those who need this find it to be incredibly useful.
  • Search: The deeper the website, the more likely you need a search module. This search function can be modified to only focus on pages, posts, or even specific categories within your posts. Custom modifications to make sure your users get the best results is a must for any search bar – nobody likes a search function that finds irrelevant items. With the right placement, this module is incredibly helpful for users.
  • Shop: The folks at Elegant Themes have gone out of their way to ensure that Divi is optimized for eCommerce shops with WooCommerce. This shop section allows you to create product views that display latest products, featured products, sale products, best selling products, top-rated products, and even specific categories. You can limit how many products you want to display and can make a really slick shop page. On pages with relevant products, you can also utilize this module to display related items as well as upsells.
  • Sidebar: If you prefer using the built-in WordPress widgets, you can implement the sidebars you create in Appearance >> Widgets >> Sidebar/Footer Area. This could be good for any page or post where you wish to create inline navigation on desktop. I personally find sidebars to be a bit antiquated as mobile usage continues to increase over desktop usage – the sidebars end up looking like really long footers or unnecessarily long breaks between content. With that in mind, on desktop, the classic sidebar still has some utility.
  • Slider: This is the same slider functionality as the full-width slider but in the standard width area. This slider module can display text as well as images in a slide-style format. For SEO reasons I will avoid using this module unless absolutely necessary, but in situations where SEO is not a concern, you can create a visually varied series of slides to convey great amounts of information on a single page.
  • Social Media Follow: This module is not a social share module – that would be something you get from Monarch, which is included with the Elegant Themes license. This module links users to all the social accounts you wish to connect. The included list of social accounts within Divi is comprehensive as far as general social channels go, but niche social networks like Houzz will require a little CSS customization to replace another social icon. This is a relatively easy sidestep as you could realistically replace the “skype” social network (for example) with the icon for your niche social channel. If you have social channels worth promoting, you could place this module all over the place in a global format to make sure users have easy access to join your following.
  • Tabs: Tabs are like horizontal accordions – you will always have one tab open, and by clicking around through the tab names, the selected tab will open and display the text you placed within the tab. Similar to how Divi has several ways to display numbers in a visual fashion; having sliders, toggles, accordions, and tabs gives you different ways to show long-form data in a way that doesn’t end up taking 50 scrolls to get through.
  • Text: What may seem like the simplest and most obvious module is one of my favorites. I really like text modules because you can set presets to create elegant, uniform styles of text to display. You can create a lot of visual variety with just text, and I highly recommend spending time getting used to the design section and presets functionality here.
  • Toggle: Toggle modules work a lot like accordions except there is no auto open and close functionality. You can set toggles to be open or closed by default, and on click, users will be able to open or close the toggle tiles on their own.
  • Video: With video being of increasing importance, this module is becoming more and more used by standard web users. You can load a video into the media section of your website to play off your server, or link to a YouTube or Vimeo video to display the video as if it were native to your website. I highly recommend loading your video to a third party to keep your server usage low (and to keep the video optimized for user viewership).
  • Video Slider: Got a lot of videos to show of? Put them in a slider! While I am not all for hiding tons of content, a video slider could be a great way to get users to engage with your various media content. Keep the total number of videos limited, but the video slider is a great way to keep a few featured videos visible on something like a sidebar or footer area.

The Templates

If you go to the Elegant Themes blog and search for “Layout Pack” you will see that not only is Divi regularly adding free design templates for fellow Elegant Theme users to utilize and implement until their heart’s content. On top of the hundreds of available layout packs, Elegant Themes is now also updating its older layout packs to be more useful in the updated versions of Divi.

Previously I would have mentioned that one small caveat of the layout packs is the older ones need updating, but of course, the elegant themes team has already created updates for the older themes to be forward compatible with the latest and greatest features. Whether you are a web designer, business professional, small business, or anything else – it is safe to say you will be able to find some great usage out of these templates.

You can use templates as inspiration for your own pages or even customize the templates to fit your personal needs. When I am teaching people to build sites, I highly encourage working with templates and customizing them as it forces you to get familiar with a variety of modules, styles, and defaults. This can speed up the time to Divi “literacy” and will also give you a great tool in being able to rapidly build custom pages from template frameworks.

You can even import and export your own templates – this is perfect if you want to roll out versions of your favorite site designs on other Divi frameworks. In an effort to save time to maximize my output, I find this to be one of the best ways to make quick work of getting a website up and looking good in as little time as possible.

Consistent Updates

Divi may be great but it is never perfect. One thing I feel they do far better than other themes is they constantly update their functionality to improve the theme. This may lead to you needing to learn new usability features from time to time, but I can all but guarantee this will end up being to your benefit.

When Elegant Themes introduced saving sections, columns, and modules as global – it saved me hours and hours of work at the cost of a couple of hours of learning. The same thing goes for A/B Testing – by allowing the Divi framework to have numbers within the theme itself, not only did it save me time, but I also no longer needed to pay for a more expensive A/B testing tool. The most recent update – presets – has already saved me many hours of customization work and sitewide change needs.

As someone who has used Divi for many years, I am confident they will continue to make this theme better and better. It is one of the many reasons I continue to recommend this product so highly.

Customer Support

Admittedly, I do not use customer support much. I used it long ago to get some help when Divi was having trouble with one update that conflicted with a plugin I was using – they helped me very quickly. Now, using chat and the documentation, provided in the back end of the support section of your Elegant Themes account, you can get the help you need pretty quickly. The chat response time is typically hours, not days, so be sure to be as detailed as possible to ensure the folks over there can help you as quickly as possible.

There is also a pretty useful community forum available if you want to search through previously solved problems. This is typically where I end up when I run into a problem. Perhaps one of the biggest benefits of using a theme with over 700k users is that your problem is more than likely to be a repeat offender, which means there should be some documented solutions available. This is an advantage for most widely downloaded themes, but since Divi is among the top downloaded themes, you will get a ton of chatter online about solving Divi issues by the community.

It also helps that a lot of Divi site builder folks prefer to stick to the one theme, so the community of experienced web folks is pretty deep.

Unlimited Usage – and Why it Matters

Speaking of people who build sites using Divi, let’s talk about the “unlimited” part of their license and why it matters. This is what Divi has to say about their “unlimited” usage:

Unlike some other WordPress Theme companies, we do not limit the number of sites that you can use our themes on. Buy the package once and then use our themes and plugins on unlimited websites without purchasing additional licenses!

Ok so I can build as many websites as I want for myself… that’s pretty cool. What about if I want to build sites for other people?

A single subscription gets you unlimited use of our themes and plugins. Install them on as many websites as you would like using a single license. Use them on unlimited client websites too.

That pretty much says all you need to know! Just don’t sell the theme to people – that is a big no-no (btw, that’s what affiliate links are for… what do you think this page has?). You can still build a great website using Divi, but don’t charge for the theme, just charge for what you create for your clients!

Bloom – an Email Optin Plugin to Grow Your Audience

If you are on any site with adequate traffic, you will typically find an email opt-in somewhere on the page you landed on. In the past, I used tools like Optin Monster to grow my clients’ following. If people want to be in touch with you, it is important that you give those people a way to know when you have opportunities to invest in you, your content, or your services.

Divi created Bloom as an easy way to create pop-up or slide-in email opt-ins. This is a great tool that can allow you to incrementally grow your email following. You can set conditional logic to make sure your pop-ups show up after a set duration of time or scroll distance. You can even trigger email opt-ins to occur after an event such as a user comment, purchase, or set time of inactivity.

Given that Divi integrates with 19 different tools and has over 100 templates, I highly recommend you start with this tool before opting to pay big bucks for an expensive plugin like Optin Monster (which is great… just expensive).

One more really important feature – you can A/B test with this plugin (just like you can within the theme!) which means you can test until your heart is content! I am a big fan of testing as you can improve a site’s performance dramatically with simple, incremental improvements and learnings.

Get familiar with the bloom dashboard, start tweaking your designs and behavior settings to boost engagement and conversion, and before you know it, this plugin will be one of your most powerful audience-building tools!

Monarch – a Social Media Sharing Plugin to Boost Visibility

For whatever reason, social share plugins tend to be rather hefty in terms of load time. I have opted out from using them on some of my websites, but when I am in need of a sharing tool, I turn to Monarch. When you are looking to encourage sharing of your information – for instance, when you want to get as many eyes on one of your blog posts as possible, a plugin like Monarch encourages users to share the value they found with the click of a button.

My favorite use of this tool is the “floating sidebar” because it allows the share buttons to follow the user as they read throughout the page. You can add share buttons to your content, images, and even as a pop-up, but would recommend testing to see what gets the most interaction on your site and limit the number of buttons to a reasonable quantity. A little can go a long way here – that’s why I like the sidebar that follows the user.

A lot of the tools you will find in Bloom can be found here in Monarch, which means you will get the same great trigger functionality to display pop-up and slide-in versions of the button. Couple that with being able to see your usage stats on the Monarch dashboard, and you have some great extra functionality that is typically found in premium plugins.

Try this plugin before resorting to any third parties – the in-house option is specifically optimized to work with an Elegant Themes stack, so this plugin will be the most supported and integrated to work within the Divi Framework.

Key Features Worth Mentioning

You Have the Option of Choosing Between a Wireframe and Visual Builder

Everybody is moving to the “visual builder” from a block editor, and maybe I am in the minority, but I am a big proponent of the block editor for a couple of reasons. First off, while the visual editor gives users with little to no experience a bit of a leg up, I find that regardless of what visual builder you use, the drag/drop/resize functionality of these builders is just short of perfect.

For me as someone highly experienced with Divi’s functionality, I still find the wireframe editor to be better than the visual editor. Limiting custom size options that the visual builder makes seem “so easy” also minimizes device sizing errors. When you over customize a site, you can easily run into funky one-off issues that can quickly become time-consuming maintenance issues. If you have to spot check every page on a regular basis to ensure responsive device compatibility, you might end up being a full-time web support specialist for your own site.

By giving users the option to use either builder, I think Elegant Themes and the Divi folks gave users the best odds for success. There are reasons to use both editors – and if you can use the wireframe editor to get your modules in the right places at the right sizes, then use the visual editors to ensure your modules all line-up right/ have enough text to balance with the images/, then check the tablet and mobile views to make sure nothing breaks, you will be getting the most out of everything the Divi editor has to offer!

Just a bonus note here – if you can download the “classic editor” plugin, there is still a bit of an advantage to using the classic editor on occasion – and Divi still supports this editor style.

A/B Testing is a Built-In Function of the Theme

At the end of the day, your site is only as good as the users deem it to be. If you can learn about the A/B testing functionality built into Divi, you can turn your website into your best analyst. Designing regular A/B tests should be a core component in the regular maintenance of a website.

Whether you are testing image selection, button color, font sizes, backgrounds, animations, or anything else – knowing how users interact and engage with your content will make deciding whether to choose a pink vs an orange button as easy as reading the report to see what the people want.

While you will need to know the core tenets of testing (like having a control variable, not testing for too many things at once, and how to ensure statistical significance of a test), this tool is worth every penny of the license for the theme itself.

By testing and incrementally improving your site based on user behavior, you will ensure your site gets better and better with each change you implement – and before you know it, your site will skyrocket in terms of performance.

Presets and Global Templates

Presets just came out, but Global Templates have been around for a while now. I use global section templates as theme footers on quite a few of my websites, and I also include a number of global modules on most of my websites for key areas that need to be regularly updated.

If you get used to setting global presets, you will save a ton of time when the time comes to make a change across the entirety of your website. Set a couple or even a few presets, then build your site design around those presets. If you can keep things simple, your future site updates and changes will take minutes, not hours of page-by-page microwork.

Another great example of templates saving time is in loading existing templates for future posts. I did a website redesign for a client with 400+ blog posts about a year ago, and it could have been a nightmare. Luckily, I figured out all the sidebars and footers they wanted could be “global” and category-based. Using a series of global modules and by loading each new post with an existing series of 4-5 templates, I took the implementation time down to almost nothing. Some pages took as little as 3 minutes to completely rework since all that was left was copy-pasting content and the featured image.

So to reiterate – Presets and Global Templates are incredible opportunities to save time, so get to know how to use them ASAP.

You Can Import and Export Your Own Themes and Templates – and Even Sell Them if You Wanted

So at this time, I am running about 5 websites of my own for various business functions and even a personal blog. When I want to spin up a new site, I tend to work off my existing designs for my own personal sites. Thankfully, with Divi I can save my pages and export them from within WordPress, then load my pages into the new website – pictures and all, with the export file.

If you make a design you are particularly proud of, you could even sell the template on the Divi Marketplace!

The Blog is a Cornerstone for Skill Improvement

When I was just getting started, I was on the Elegant Themes blog every day. One of the coolest things about their blog is they clearly are investing in their user base. There are multiple success guides to growing a successful online business. If you have something you are trying to implement on your website (like an appointment tool, a popup contact form, or a really cool image-based menu), it is likely Elegant Themes has an in-depth if not step-by-step guide that will show you how to implement just such a feature.

Through reading the ET blog on a regular basis I have been able to improve as someone who builds websites for a living far quicker than someone who is simply learning by doing on a regular basis. I find the value I get from this blog has been able to allow me to increase my rates dramatically over time. There are a variety of skills I have been able to use to differentiate myself from the competition – and most of these skills I learned on the ET blog.

How Much Does it Cost?

Ah, the all-important question – how much is this thing going to cost? At the time I am writing this, the whole Elegant Themes suite costs $89 for a one year license and $249 for lifetime access.

With this purchase, you get access to Divi, Extra (the companion theme that also uses the Divi builder), tons of free templates, product updates, premium support, unlimited website usage, and updates for the duration of your license. There is a 30-day guarantee in the event you are unhappy with your purchase, so if you don’t like it, ask for a refund!

Whether you choose to get the one year license or lifetime license is up to you, but I would like to encourage you to get lifetime access. If you plan to have your website for more than two years, you would be better served with the lifetime package. I am all about saving money, and let me tell you – getting the unlimited license has been more than worth it for me!

A couple of important notes about the “unlimited” part of the license – Divi makes a really important note that they mean what they say by “unlimited usage” and this is super important. You can make sites for your clients using your license. This means no more buying a theme every time you make a website for a client, no more needing a second license because you want to make a new website, you are all set with the one license and that’s all you need. I purchased Divi and have been making websites with my one account ever since.

Common Criticisms of Divi

The Theme is Slow

As I have mentioned, Divi is a very versatile theme due to its many modules. This means they have jam-packed the theme itself with tons of functionality. If you are someone who doesn’t code for a living or have a very narrow set of functionality needs, this theme accomplishes virtually anything without the need for extra plugins and scripts. As a result, when running side by side in speed tests against themes like Genesis Framework, the theme itself runs comparatively slow.

With that in mind, it is important to understand that there is a common misconception about needing to build a “fast” or “optimized” website for great SEO and reduced bounce rate. The most important thing in terms of speed is that your site is able to load quickly enough, typically within 2-3 seconds, and Divi is more than capable of hitting those numbers without sacrificing quality.

There is a lengthy explanation I can provide here on hitting the perfect intersect between a fast website and a good looking website, but the short version is a stripped-down, nearly plain text website might load in a half of a second, but the lack of attention to aesthetic will hurt that site more than the speed helps.

Another pitfall of buying a speedy theme is lack of out-of-the-box capabilities – you may get the fastest theme on the market, then end up downloading all the necessary plugins and scripts you need for your site, only to find out that your performance is now far slower than you previously hoped.

The Theme is Difficult to Use

Did I mention I have a course for this? In my experience, I have certainly come across a number of clients who feel like this theme is just too difficult to bother learning. It makes sense – there is so much you can do with this theme, and as a result, the process of learning feels completely overwhelming.

When it comes to learning curves, Divi is steep at first, then has a really nice comfort zone once you get the basics of where everything is. Divi’s tools are built in a consistent manner so once you know how to use a few of the modules, you get the hang of pretty much everything. You can make an amazing website with only a few hours of practice – but it sure helps to watch a tutorial and follow along.

If ease of use is your primary concern and you don’t want to learn, you are going to find themes like Avada, Enfold, any theme that uses Beaver Builder, and any theme that uses Elementor to have the same issues. If this is the case, I highly recommend Squarespace as it seems WordPress might not be the right fit for your needs.

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